{"id":9893,"date":"2021-02-25T20:28:05","date_gmt":"2021-02-25T20:28:05","guid":{"rendered":"https:\/\/cinemachile.cl\/?p=9893"},"modified":"2021-03-04T15:32:00","modified_gmt":"2021-03-04T15:32:00","slug":"nuevos-colores-nueva-identidad-el-renovado-paisaje-visual-de-cinemachile","status":"publish","type":"post","link":"https:\/\/antes.cinemachile.cl\/en\/new-colors-new-beginnings-take-a-look-at-cinemachiles-new-visual-identity\/","title":{"rendered":"New colors, new beginnings: take a look at CinemaChile\u2019s new visual identity"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The world has changed, and so has CinemaChile. And today we\u2019re happier than ever to share our new brand identity, a creative vision that utilizes the common experiences we\u2019ve lived as a society in the past year, channeling them toward new collective imaginations, led by intuition, nature, and hope in a renewed beginning.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/yo5iaWQwvSc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>What inspires our new identity?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The process of creating the new Brand Manual that we\u2019ll be using during the 2021-2022 period began with reflections about how technology has been used to confront the isolation caused by the pandemic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The saturation of virtual hyperconnection has led us to seek refuge in unexpected places, where after months of lockdown, nature has stood out as a place of comfort, a constant anchor. <\/span><b>The organic world, which lies beyond our computer and phone screens, inspires us, moves us, allows us to dream again, and to re encounter one another.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Landscapes, linear paths, and horizons are the figures that permeate our new visuality, while retro shades of orange, reds, and greens create a simple, serene palette, beckoning us <\/span><b>to return to the origin to build meaning from there.<\/b><\/p>\n<h3><b>What do the colors in the CinemaChile image symbolize?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The colors in our new palette also symbolize the variety of films in our country: in terms of genres as well as styles. <\/span><b><i>Fiction, documentary, short films, animation, and virtual reality<\/i><\/b><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">all of these formats that are vital to our industry have their own characteristic color.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our graphics will be directly inspired by each place we visit in representation of the audiovisual industry, whether it\u2019s Berlin (EFM), Cannes (March\u00e9 du Film), Pamplona (Conecta Fiction), or Buenos Aires (Ventana Sur), among many others, creating a <\/span><b>panoramic view of Chilean cinema and series around the world.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We invite you to accompany us on this retro-futuristic journey, in which we\u2019ll be launching different pieces throughout the year, including our 2021 International Film Catalogue, press kits for each market, bags, and notebooks, along with special graphics for the launch of Thursdays of Chilean Cinema and Tuesdays of Chilean Series\u00a0 2021, the <a href=\"https:\/\/cinemachile.cl\/en\/espanol-nuestro-icono-global-la-gran-daniela-vega-anunciada-como-parte-del-jurado-de-la-competencia-de-cine-dramatico-mundial-de-sundance-2021\/\">5steps homages<\/a> to our directors and talents, and our new activities and editorial sections.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We all hope to continue finding a refuge from the pain of the pandemic, and to begin to trace the coordinates to a new beginning.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/VLxih_bLAvQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The world has changed, and so has CinemaChile. And today we\u2019re happier than ever to share our new brand identity, a creative vision that utilizes the common experiences we\u2019ve lived as a society in the past year, channeling them toward new collective imaginations, led by intuition, nature, and hope in a renewed beginning. What inspires [&hellip;]<!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":9892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"loftloader_page_shortcode":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New colors, new beginnings: take a look at CinemaChile\u2019s new visual identity  &raquo;<\/title>\n<meta name=\"description\" content=\"Nuevos imaginarios y paisajes visuales conforman la renovada identidad de CinemaChile. 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